Resume Detail

Back To Resumes

About The Candidate

Resume ID #: 921
Current Location: WALNUT CREEK CA
Position Desired: Permanent
Travel: Limited
Relocate: Yes
Experience
SAS Experience
SAS Version9x
SAS Certifications
None Indicated
Other Experience
Industry Experience
Financial Services
Health Care
Insurance
SAS Experience
Financial Services
SQL programming skills
SAS Product Experience
Base SAS®
Enterprise Guide®
Enterprise Miner™
SAS / GRAPH®
SAS / STAT®

Work History

Twinspires com Churchill Downs Interactive 12/ to /
Marketing Database Analyst
• Develop behavioral and consumer predictive models to support acquisition and customer development including:
o New VIP player model predicting high spend customers based on first 7 days of activity, scored daily.
o Player quality model predicting high value customers based on wagers and yield.
o Incremental change model predicting year over year player wager behavior change.
o Segmentation model based on wager activity and race betting profile.
• Develop targeting strategies for marketing support.
• Create and manage data used in email and web based marketing campaigns.
o Pull marketing email lists.
• Provide marketing campaign results tracking and effectiveness analysis.
• Conduct exploratory data analyses to uncover actionable and insights.
• Create presentations and reports.
• Ensure adherence to compliance regulations and policies.
CSAA AAA Insurance Group 11/11 to 11/2014
Marketing Analyst V
• Produced predictive B2C and B2B models, response, revenue, segmentation, lifetime value, for all CSAA marketing, including development, validation, implementation, and field testing.
• Developed and managed portfolio level model scoring and tracking of all models in production (54 million records).
• Consulted with CSAA marketing program managers on experimental design methods ensuring campaigns were valid and rigorous experimental designs, including statistical power analyses
o National footprint, all channels, 100+ DM campaigns annually.
o Recommendations on campaign development, design and campaign continuation.
• Conducted statistical post hoc analysis of marketing campaigns from start to finish including report and presentation.
• Ad hoc analysis on a variety of marketing needs within CSAA.
• Provided training and mentoring in experimental design, statistics, modeling and SAS to junior programmers and analysts, including review of programs, output and models.
Wells Fargo Bank 07/09 to 09/2012
Marketing Database Decision Strategy Consultant
• Produced predictive models for Home Equity marketing.
• Consulted with home equity program managers on experimental design methods.
o Recommended campaign development and continuation, 200+ campaigns annually.
• Produced technical specification for marketing programs including list pull requirements, statistical power analysis and final design requirements.
o Gatekeeper role pass/fail of final mail list cell design counts.
• Conducted statistical analyses of marketing campaigns from start to finish including reports.
• Ad hoc analysis on a variety of marketing needs within home equity.
• Provided training and mentoring in experimental design, statistics and modeling.
• Monthly production of portfolio level model scoring and model tracking of all models in production (40+ models, 24 million records).
Wells Fargo Bank 01/07 to 07/2007
Risk Management Consultant 2
• Completed monthly business loss forecasting models (BLF) for all WFB Small Business Administration (SBA) and all WFB Regional Business Banking, including documentation and presentation of results.
• Completed Financial Plan models for SBA and Regional Business Banking, including documentation and presentation of results.
• Developed systems to track BLF actual versus model losses and recoveries.
• Provided coding, modeling and database improvements and efficiencies in BLF methods.
• Built 12 small business probability of default risk models (PD).
• Completed alignment and validation analyses for the PD models, including ROC curves.
• Investigated and developed multiple PD scoring criteria and presentation of results.
• Assisted in final PD documentation and presentation of results.
• Developed daily PD scoring code (Oracle), including score verification and audit to ensure score accuracy.
o Managed daily PD scoring over 70,000 customers.
Fair Isaac Corporation 12/01 to 01/2005
Analytic Science Manager
• Designed and managed marketing analytic projects for a wide variety of clients and industries, including pharmaceutical, health plans (HMO, PPO), credit card/banking, online stock trading, car rental, photography studio, TV network sales, and others.
• Projects included predictive modeling, attrition-migration models, response and revenue models, credit risk models, segmentation and profiling models.
• Analyses included cluster analysis, logistic and linear regression models, discriminant function, factor analysis (PCA), ANOVA, MANOVA, MANCOVA, as well as proprietary software used to produce FICO scores.
o Models involved appended data from US Census and other sources (e.g., Experian, Equifax).
• Presented technical reports and modeling results to clients.
• Managed several large databases (over 30-50 million records – MVS/TSO, JCL and UNIX).
• Provided methods, and statistics training and mentoring to members of my unit, and other FICO members.

Education and Professional Training

Wayne State University / to /
Detroit MI
MA
University of California / to /
Santa Barbara CA
MA
University of Colorado / to /
Boulder CO
BA

SAS Experience Narrative

Non-SAS Experience Narrative

Over 15 years of experience in SAS (10+years)
• PC, UNIX, Mainframe, Windows
• SAS EG
• Base SAS
• SAS/STAT
• SAS/GRAPH
• SAS/ETS
• Macro

I am an advanced data scientist, analyst and modeler with deep experience in a variety industries including large companies, start-ups, consulting, and universities, in a variety of industries including banking, insurance, health care, on-line gaming, telecommunications, temporary staffing agencies, and university grant funded research and teaching.